The Total Overview Of Lead Generation For Real Estate Agents

No matter where the source of your lead generation, there are four key aspects to lead generation that need to be understood by all agents for them to be successful at lead generation. They are as follows: knowing what to track, knowing the stages of a lead, knowing what makes a good lead, and in what way to replicate success.

• Tracking is all about clearness. The more information you have at your fingertips the better informed you will be when making decisions about where to spend your advertising dollars, both online and offline.

Useful information to track:

1. The cost per lead
2. The click through rate
3. Type of advertising or promotion you employed
4. The cost per conversion
5. How your conversations with these people went
6. The kind of people you attracted through each campaign
7. The areas of town they came from

Track these things and you will have such a strong understanding of your real estate business. You will not only have more conversations, you will save money, effort and time in the process.

• Knowing the stages of a lead

There are two types of stages to know with lead generation. The first is the Real Estate Pipeline and the second is the Lead Sales Cycle. Now you are likely well-known with the first model, but understanding them both, and knowing where your leads are in the process, is necessary to converting a lead. A person moves from one step to the next down the funnel. At times, people stop at a stage, more backwards, or opt themselves out down the way.

1. Prospects
2. Suspects
3. Clients
4. Leads
5. Referral
6. Closings
7. Repeat Client

• Real Estate Lead Sales Cycle:

1. Qualified Stage
2. Interest Stage
3. Contract/Client Stage
4. Appointment Stage

It is important to know what stage your lead is in, a fault a lot of agents make is treating all leads the similar.

Knowing what stage your lead is in will allow you change more leads as you will be able to send information that is pertinent to their needs. This will save you a lot of time and assist you change 80% more clients from your existing leads.

Lead generation can advance your business. Each agent is distinctive and determining a system that works for you is vital. Once you decide your ideal system you will want to replicate that success and grow your business.

Any kind of lead you generate is a paid lead. Even lead activities like open houses or blogging cost your time and marketing dollars. This is why it is so significant to track your success. When you know the methods that will offer you the biggest return on your investment with regards to the number of leads, transactions and conversions you will be able to put your dollars towards activities that provide more success. At last, treat your leads differently. Know what stage they are in and ensure the follow-up material you are offering is right for them.

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